Creative Director Application
M.ARCH | III
Creative Director with 12+ years of experience across real estate, architecture, and brand storytelling.
I’ve spent my career designing the spaces your customers sell.
Now I want to lead the team that helps them grow.
Scroll to see how my experience connects to Luxury Presence.
Lance Moore
why LUXURY PRESENCE ?
Luxury Presence sits at the intersection of brand, technology, and real estate growth.
Your platform powers how thousands of agents present themselves online, generate leads, and scale their businesses. Every landing page, ad, and brand touchpoint directly influences revenue for your customers.
That is what excites me most about this role.
My career has been spent creating and marketing the types of spaces your customers sell. I understand the psychology of real estate marketing, the importance of visual storytelling, and the role creative plays in building trust and driving decisions.
The opportunity to lead the internal creative engine behind that growth is incredibly compelling.
Most creative directors come from agencies or SaaS companies.
My background is different.
I’ve worked with developers, homeowners, consultants, and contractors. I’ve created presentations, websites, photography, and marketing materials to help projects get approved, funded, and built.
why me ?
The mandate for this role resonates strongly with how I naturally work and lead.Great creative teams do not scale through talent alone. They scale through clarity, systems, and accountability.
Throughout my career, I’ve operated at the intersection of creative production and real-world project delivery. Leading architectural projects requires managing timelines, stakeholders, consultants, and expectations while still delivering thoughtful, high-quality work.
At MTBH Studios, I led more than 25 luxury residential projects from concept through construction while managing multiple concurrent timelines. Success depended on building repeatable workflows, communicating proactively, and ensuring that work shipped on time and at a consistent standard.
As the founder of MOLT, I’ve continued developing those systems across brand, marketing, and content production. This includes building intake processes, structuring creative timelines, and implementing tools that improve visibility and delivery reliability.
My leadership style focuses on building trust with stakeholders by making creative work predictable, measurable, and consistently delivered.
" I’m motivated by environments that value ownership, transparency, and execution. "
Scaling Creative Through AI
One of the most exciting parts of this role is the opportunity to scale creative output using AI.
Over the past two years, I’ve been actively integrating AI tools into my creative workflow to increase production speed while maintaining quality. These tools have supported concept development, visual production, marketing content, and presentation workflows.
My approach to AI is practical and team-focused. The goal is not to replace creative thinking, but to remove friction, automate repetitive tasks, and allow creative teams to focus on higher-value work.
I’m excited about the opportunity to help Luxury Presence implement AI workflows that increase output, streamline collaboration, and support the team in delivering more work without sacrificing quality.
work samples
Note:
My background spans architecture, real estate, hospitality, and brand storytelling. The work below represents a curated selection of projects that reflect my experience leading creative work from concept through execution.
Tesla Gigafactory — Large-Scale Collaboration & Systems Thinking
Located in Reno, NV : Contributed to the design and visual development of large-scale, brand-driven environments ranging from luxury hospitality destinations to workplace and industrial campuses, including work associated with the Tesla Gigafactory. Responsibilities included supporting multidisciplinary teams from early concept through design development, producing presentation graphics and visualizations, and helping communicate design intent across global stakeholders. These projects required balancing brand storytelling, user experience, and technical coordination to bring complex, high-profile environments to life.
Luxury Residential — Visualization & Client Decision-Making
Located in Greater Tampa Region : As Director of Design at MTBH Studios, I led the creative direction and delivery of more than 25 custom homes, guiding clients from early concept through permitting and construction. A major part of this role involved developing visual workflows that helped clients confidently understand their future homes before construction began aligning expectations, reducing friction, and accelerating decision-making.
These experiences mirror the same communication challenges Luxury Presence is solving at scale.
Hospitality & Lifestyle Environments
Located Miami, Jamaica, Dominican Republic, France, Canada, Mexico, and Bahamas : Contributed to the design and visual development of large-scale hospitality and mixed-use destinations, supporting multidisciplinary teams from early concept through design development. Work included presentation graphics, visualization, and coordination across global project teams to communicate design intent and align stakeholders. These projects emphasized brand-driven environments, guest experience, and the storytelling required to bring complex destinations to life.
